Alpi the Cat & the Birth of Alpura

Alpura began in Switzerland with a simple idea: create pet products as clean and trustworthy as the Alpine air. Our mascot, Alpi the Cat, comes from Seealpsee — a place we love for its serenity and purity.

We are a 100% Swiss company with production partners in China. That lets us keep quality high and prices fair, while staying transparent about origin. Our first distribution focuses on Germany with trusted partners like ITEM (Speyer).

“Inspired by the Purity of the Swiss Alps.”

— Alpura

Design-wise, we love minimalism: glacier white, Alpine blue, rock gray, pine green. Think Muji meets Swiss pharma — calm, precise, premium.